Raise the Bar — 2025
Raise the Bar
A brand identity and site built for Columbus's first women's sports bar
The Challenge
How do you launch the first women’s sports bar in a sports-obsessed city like Columbus without a physical location? We needed to build a “digital clubhouse” that felt as rowdy and welcoming as a neighborhood pub. The brand had to compete with legacy sports giants (like OSU) while carving out a niche that was inclusive, feisty, and rooted in the philosophy that sports are a balance of external competition and internal cooperation.
The Solution
We didn’t just build a website; we engineered a movement. Leveraging the founder’s vision of mentorship and leadership, I designed a brand identity that emphasizes “cooperative fandom.”
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The Digital Hub: Using Wix and custom Velo code, I created a community space focused on storytelling, ensuring women’s sports received “equal bill time.”
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The Narrative Arc: We focused on organic growth through high-value email marketing and social templates that transitioned the brand from a concept to a Columbus staple.
The Results
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The Result: 100% organic growth from zero, proving that a strong digital identity can cultivate a loyal “home crowd” long before the doors officially open.