Core Creations — 2026

Core Creations

loc: Hartford, CT Visit Live Site →
Client Core Creations
Year 2026
Stack Custom Wix Theme Code | eComm Development | Content & Copy
URL www.corecreationsllc.com
01 The Challenge

The Challenge

Core Creations had outgrown its foundation. The existing site—built with Wix AI—made it difficult to customize, scale, and fully showcase the depth of the brand.

At the heart of the challenge was complexity:

  • A mix of one-of-a-kind handcrafted pieces, custom commissions, and a growing e-commerce shop

  • Multiple audiences, from individual buyers to wholesale and interior design clients

  • A brand rooted in a handcrafted, bourbon-inspired aesthetic that wasn’t being fully expressed online

The result was a site that functioned, but didn’t reflect the quality, flexibility, or storytelling power of the work itself.

02 The Solution

The Solution

Solution

We rebuilt the site from the ground up with a fully custom theme and intentional UX strategy.

The focus was on creating a system that could scale with the business while staying true to its craftsmanship:

  • Designed a clear, intuitive structure that speaks to multiple audiences without overwhelming them

  • Developed a custom theme that gives the client full control and flexibility moving forward

  • Elevated the visual experience to highlight the artistry and detail of each piece

  • Balanced e-commerce functionality with storytelling, allowing both products and custom work to shine

  • Implemented strong SEO foundations to support long-term discoverability

Every decision was made to ensure the site feels as thoughtful and well-crafted as the products themselves.

03 The Results

The Results

The new site transforms Core Creations’ digital presence into something that truly matches the brand:

  • A visually rich, cohesive experience that showcases the craftsmanship and uniqueness of the work

  • A platform that is easy for the client to update and maintain independently

  • Improved user experience across audiences, from individual buyers to wholesale partners

  • A scalable foundation that supports future growth in both custom work and product sales

  • Stronger SEO performance and visibility potential

Most importantly, the site now tells the full story of the brand—clearly, confidently, and beautifully.