Beer and Ballet — 2025
Beer and Ballet
A franchise-ready digital platform for an iconic dance brand, balancing artistry with complex registration systems.
The Challenge
Beer and Ballet had a strong brand and concept, but a difficult challenge—as a growing franchise who relies on tickets and registrations, how do we build a high-converting website that busy dance teachers can use across multiple states and locations? How does that website also tell the story of the artistry and partnerships Beer and Ballet has built, and encourage new communities to get involved?
The Solution
We built a multiphase project to expand their brand from a logo to a full suite of illustration, merch, and an iconic digital presence. The modular site, built with custom Webflow components, allows the founder to share her story and inspire new partners, while the ticket integration system uses bespoke code to handle the complex needs of Beer and Ballet franchise classes.
The Results
Everyone loves beer and ballet!